We help Kawartha Lakes businesses connect with real customers through print, digital, and community storytelling. No guesswork. No wasted spend. Just local reach that works.
We are Kawartha Lakes' most trusted independent media, placing your business in front of the neighbours, newcomers, and everyday customers who read our paper and magazines, open our newsletters, and follow our feeds across print, digital, and social, every single day.
Not sure where to start? We’ll help you make a confident decision about local advertising.
Each channel has its own strengths. Together, they create consistent visibility across every part of your customer's day.
Ready to see how these channels work for your business specifically?
Each platform does something different for your brand. When they work in concert, they build the kind of recognition that turns awareness into action, and action into loyal customers.
When your business appears in a trusted local publication, readers transfer that trust to you. Print signals permanence, credibility, and investment in the community. It's not flashy. It's respected.
A reader who sees your ad in the paper, then encounters your name in a newsletter or on the website, doesn't need to be sold. They've already been introduced. Digital keeps the conversation going between print editions.
Social media turns passive readers into active followers. It's where community conversations happen, where events get shared, and where your brand becomes part of everyday local life. Combined with print and digital, it closes the loop.
Every business is different. Instead of picking an ad size, start by telling us what you're trying to achieve. We'll recommend the right mix from there.
You're new to the area, rebranding, or simply want more people to know your name. Awareness is about consistent, repeated visibility, showing up where local readers already are, until your name becomes familiar.
You want people through the door or to your website, this week. Traffic-focused campaigns lean on channels with high frequency and click-through opportunity, keeping your offer in front of people who are already looking.
Whether it's a grand opening, a seasonal sale, or a community fundraiser, events need multiple touchpoints over time. We can build a short-run campaign that creates anticipation before and coverage after.
A new product, service, location, or season. Launches benefit from a full-channel approach that introduces your news to readers everywhere at once: print for reach and credibility, digital for immediacy, social for conversation.
Local advertising doesn't have to be all-or-nothing. We work with businesses at every stage, from first-time advertisers testing the waters to established businesses building long-term presence. There's a place to start that makes sense for where you are right now.
"We're not interested in selling you something that doesn't work for your business. If a smaller, focused plan is the right fit right now, that's what we'll recommend."
Low barrier entry. High open rates. Delivered directly to engaged local readers.
Test print with a single placement. See how your community responds before committing to a run.
A single sponsored social post or story puts your business in front of our engaged local following.
Print + newsletter + social, combined for consistent reach across the full Fireside audience.
Most small business owners have the same questions about advertising.
You've worked hard to build something real. Spending on advertising can feel like a leap of faith. Here are the concerns we hear most often, and why we think differently about each of them.
It can be, if you're buying reach you don't need in markets that don't know you. Local advertising is different. You're investing in an audience that already lives in your community, shops on your street, and is looking for exactly what you offer.
We agree, which is why we don't just sell ad space. We help you think through your goal first, then recommend the right mix of channels. You always know where your message is going and why.
It is, on its own. But when digital reinforces a print presence readers already trust, the noise drops. Our audience already chooses Fireside publications. You're showing up where they're already paying attention.
Print skepticism is fair in some markets. In Kawartha Lakes, our publications are actively picked up, read, and kept. Local readers trust what's in print in a way they don't always extend to a sponsored post. That trust transfers to your business.
Let's work together
Kawartha Lakes is a tight-knit community. When your business shows up in the publications local people trust, it matters. Let's find the right way to put you in front of them.